The evolution of extraordinary
When your home is represented by the Sotheby's International Realty® brand it benefits from the worldwide recognition and prestige of the Sotheby's name and gains exclusive access to highly qualified global clientele.
Sotheby’s International Realty's online distribution of property listings is exclusive to our global brand and we have partnered with top-tiered publications and media channels. This means unparalleled access to worldwide websites everywhere the consumer is online. It’s the added value that our truly global brand offers - at no extra cost - the Sotheby’s International Realty advantage.
At the core of the brand’s strategy are the relationships with pre-eminent media powerhouses in both the print and online arenas including: The New York Times, The Wall Street Journal, Mansion Global, Architectural Digest, Dwell, Vanity Fair, Vogue, Financial Times, Google, Juwai.com and Nikkei, amongst others. These relationships were developed to showcase unique properties from the Sotheby’s International Realty brand’s 950 offices in 69 countries and territories through unique, media-rich advertising units that offer an immersive experience and position the brand in front of a relevant audience of consumers worldwide. Several relationships feature elements that are exclusive to the Sotheby’s International Realty brand.
The art of marketing a property is based on showcasing each home’s unique character. In 18 languages, our enhanced editorial approach on sothebysrealty.com enables millions of viewers to immerse themselves in our collection of 3D virtual reality tours, high-definition videography and high-resolution photography. This content rich experience is more effective in driving prospective buyers to sothebysrealty.com and engaging them once they arrive.
2017 was the best year in the history of sothebysrealty.com with over 26 million visits, a 24% increase, and 49 million property detail page views. Site traffic stayed consistently above 2 million visits per month with July having the highest traffic with just under 2.5 million visits and was also a 36% year over year increase for that month. Since 2006, sothebysrealty.com has seen a 958% increase in website traffic going from a total of 2.5 million visits for the entire year to over 26 million.
AVERAGE MONTHLY VISITS
AVERAGE MONTHLY UNIQUE VISITORS
AVERAGE MONTHLY PAGE VIEWS
% VISITORS FROM OUTSIDE U.S.
Our media plan is designed to drive awareness for the extraordinary properties our network represents. We have access to premier print advertisement publications and placements throughout the Pacific Northwest. My in-house design team offers a diverse range of property ad design formats from premium custom ads envisioned uniquely for a property to cost-effective cooperative ads leveraging our local Realogics Sotheby's International Realty platform. A broad range of local media includes LUXE Magazine, Alaska Airlines Magazine, Luxury Homes Magazine, the Puget Sound Business Journal, Sea Magazine, and GeekWire.
PUGET SOUND BUSINESS JOURNAL
HOME OF THE DAY PLATFORM
Home of the Day is a unique opportunity to showcase your client’s property each month to over 340,000 affluent home buyers with a net worth over $2.4 million in the Seattle market. Live on site 24 hours a day, 7 days a week for 30 days.
Luxe Interiors + Design Magazine™ is the uncompromised source for those with a passion for creating beautiful surroundings and living well. It is the influential go-to guide that leads readers to discover and acquire local and national resources for design, decorating, architecture and renovation. Curated for the affluent, sophisticated homeowner, Luxe Interiors + Design Magazine™ is the only luxury publication that offers access to the local design and architecture scene, while also covering national design news and trends. The Luxe Interiors + Design Magazine™ network extends nationally into local markets reaching in-market readers.
GEEK HOME OF THE WEEK PLATFORM
Geek Home of the Week's platform features a real time voting tool that puts consumers in the driver’s seat as more than 1M unique visitors per month visit the website and 25K active subscribers digest the daily newsletter and are presented with the region’s most extraordinary properties.
LUXURY HOME MAGAZINE
Luxury Home Magazine is the leader in the market specific presentation of luxury homes and the luxury lifestyle. The publication is an oversized Coffee Table Magazine featuring beautiful photography of exceptional homes with an easy to read layout. Utilizing the most effective methods of targeted delivery to the wealthiest and most affluent buyers and sellers of luxury real estate, Luxury Home Magazine is devoted to providing the highest quality of homes, goods and services available to readers. Luxury Home Magazine, the publication for luxury real estate.
Exclusive. That’s what 425 Magazine is. And with that exclusivity comes a market share and readership unlike any other. No other magazine can reach, inform, entertain, enlighten and influence the way 425 Magazine does. 425 has a strong and loyal readership, made up of affluent, influential consumers making 425 a priority market.
Sea Magazine has been around for over 106 years (Born 1908 Seattle, Wa) and has been the number one marine publication serving active affluent boaters from the Pacific Northwest including British Columbia and Alaska, clear down to Southern California and Baja California, Mexico. They own boats in the 40’ to 90’ range and have the money to spend. September issue at Lake Union Boat Show!